To engage your audience in your message, your brand, or your product on digital platforms, online marketing courses teach you the skills, techniques, and strategies required. Nevertheless, there are a lot of online training options available, and choosing courses that are worthwhile investing your time and money can be challenging. The top ten online marketing courses are assessed here to assist you in making a decision.
- ClickMinded — Digital Marketing Course — Top Pick
- Alison — Free Diploma in E-Business — Most Affordable
- Digital Marketing Institute — MSc Masters in Digital Marketing — Best for Earning a Master’s Degree
- Digiteers — Social Media Marketing Intensive — Best for Social Media Specializations
- Hubspot Academy — Email Marketing Certification Course: Get Certified in Email Marketing — Best for Email
- Google Digital Garage — Fundamentals of Digital Marketing — Best for Beginners
- Coursera — Digital Marketing Specialization — Best for Both Digital and Analogue
- Simplilearn — Digital Marketing Certification Training — Best Advanced Course
- Udemy — Digital Marketing Course — Best for Platform-Specific Modules
- Udacity — Digital Marketing Nanodegree — Best for Real-World Projects
Contents
- 1 Our Ranking Criteria
- 2 10 Best Online Marketing Courses
- 2.1 1. ClickMinded-Digital Marketing Course
- 2.2 2. Alison-Free Diploma in E-Business
- 2.3 3. Digital Marketing Institute-MSc Masters in Digital Marketing
- 2.4 4. Digiteers-Social Media Marketing Intensive
- 2.5 5. Hubspot Academy-Email Marketing Certification Course: Get Certified in Email Marketing
- 2.6 6. Google Digital Garage-Fundamentals of Digital Marketing
- 2.7 7. Coursera-Digital Marketing Specialization
- 2.8 8. Simplilearn-Digital Marketing Certification Training
- 2.9 9. Udemy-Digital Marketing Course
Our Ranking Criteria
The top online marketing courses provide you with practical training, real-world exercises, analysis of successful campaigns, and technical know-how needed to become a powerful digital marketer. We researched 30 online marketing courses before narrowing down the top 10.
Basic Ranking Criteria
Before committing to an online course, you should have a sense of the time required to complete the course, whether any prerequisites are required, how flexible the schedule is, and what sort of certificate you can expect to earn upon completion. That’s why for each online marketing course covered in this guide, we looked at four basic factors:
Time to complete. You should be able to complete your online marketing course relatively quickly in order to build and launch campaigns that make an impact in the real world. The courses covered in this guide take anywhere from several hours to two years to complete.
Prerequisites required. Only one of the courses covered in this guide requires you to have completed any prerequisites. This means you can dive straight into almost any of the courses and immediately start learning.
Flexible schedule. We get it, you’re busy. That’s why we selected part-time courses with flexible schedules to best suit your needs.
Certificate of completion. All of the courses in this guide offer a verified certificate of completion, which is a valuable addition to your resume.
Advanced Ranking Criteria
The basic criteria mentioned above are relevant to nearly all online courses. However, we also looked at some key factors specific to marketing. These factors include:
- The course covers a variety of marketing skills and strategies, from frameworks and funnels to web analytics and SEO.
- The instructors are skilled teachers with firsthand experience as successful marketers, especially in the digital space.
- The course’s effectiveness has been proven by former graduates successfully launching marketing campaigns and converting clicks into sales.
- To build a sense of camaraderie and personal connection through the online platform, the course includes interactions with teachers and fellow students.
- The course utilizes hands-on, project-based exercises that help students put marketing strategies into action.
- The course acquaints students with important techniques, vocabulary, and norms within the world of marketing, especially digital marketing.
- The course is highly applicable to contemporary, 21st century digital marketing and is on the cutting-edge of new developments in the digital marketing space.
10 Best Online Marketing Courses
1. ClickMinded-Digital Marketing Course
Intelligent Award: Top Pick
The ClickMinded platform is devoted solely to teaching people digital marketing. The Digital Marketing Course is a bundle of seven courses designed to massively increase sales. Each of the courses is oriented around a different theme or space: social media marketing, content marketing, email marketing, paid advertising, sales funnels, web analytics, and search engine optimization. The courses are taught by marketers at the most successful tech companies on the planet like Airbnb and Lyft. Each course costs $997 separately, but the bundle gives you access to all seven for a highly discounted rate of $1,997. More so than any of the other courses included in this guide, this one practices what it preaches. Its webpage and sales funnels are top-notch, its platform is fresh and user-friendly, and its variety of courses makes it a one-stop shop for digital marketing.
- Price: $1,997
- Time to complete: 42 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Who should take this course? Anyone who is serious about committing time and money to learning the ins and outs of digital marketing would benefit from this bundle. After two courses, the bundle pays for itself.
What we like | What we don’t like |
Flexible scheduling | No live interactions with faculty/students |
User-friendly platform | Expensive |
Many options within the bundle |
2. Alison-Free Diploma in E-Business
Intelligent Award: Most Affordable
Alison is a quite popular online learning platform, as it has 20 million learners, 3.5 million graduates, and 3,000 courses. This particular course acquaints you with the various aspects of an e-business as well as tips and tools for implementing a successful e-business strategy. Students learn how to design, create, edit, and track a website in order to ensure that the product or service they’re selling reaches their target audience. Specific topics covered include Google Analytics, Google AdWords, GoogleAdSense, and Google Webmaster. This course centers on teaching you how to master digital marketing via Google.
- Price: Free
- Time to complete: 6-10 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Who should take this course? If you want a crash-course in e-business marketing on Google, this is a great option. It’s free and requires a relatively low time commitment, so it’s great for beginners on a budget.
What we like | What we don’t like |
Free | Centers on Google |
Hands-on and actionable | Not as thorough as other courses |
Beginner-friendly |
3. Digital Marketing Institute-MSc Masters in Digital Marketing
Intelligent Award: Best for Earning a Master’s Degree
Digital Marketing Institute’s MSc Masters degree in Digital Marketing is a two-year distance learning program that culminates in a Master of Science degree. It is the most comprehensive and time-intensive program included in this guide. The degree program aims to teach you not just how to play the game of digital marketing, but how to become “an expert’s expert.” This is an advanced sequence of courses on communications and digital strategy and planning, as well as on consumer, social media, search, ecommerce, email, and mobile marketing. The platform is cutting-edge and engaging, and the program features a nearly even split between taught courses and real-world research and implementation. Prior to joining the program, students are required to have completed a bachelor’s degree in a business/marketing related field and to have at least one to two years of experience in this field.
- Price: $11,850
- Time to complete: Two years
- Prerequisites required: Yes
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Who should take this course? If you’re a seasoned digital marketer looking to stand out from the pack, this is a great choice for you. The time and money requirements are substantial, so this program is best suited to serious, experienced students.
What we like | What we don’t like |
Very comprehensive | Expensive |
Strong combination of theory and practice | Takes two years to complete |
Engaging platform | Not for beginners/those without a bachelor’s |
4. Digiteers-Social Media Marketing Intensive
Intelligent Award: Best for Social Media Specializations
The Digiteers Social Media Marketing Intensive is an intensive ten hour course focused entirely on social media marketing. Uniquely, this is a completely live course, so you can interact in real-time with the course instructors and fellow students. Every live session features a Q&A session and engaging group exercises. Students also benefit from one-on-one mentorship from an expert course trainer, which is an invaluable tool for tackling specific issues related to your content, product, or brand.
- Price: $1,345
- Time to complete: 10 hours (four sessions of 2.5 hours each)
- Prerequisites required: No
- Flexible schedule: No
- Includes verified certificate of participation: Yes
Who should take this course? Anyone looking to master social media marketing in a live online course setting would be a great fit for this course. If you’re able to attend the live class times, you’ll get to interact and engage in a way that isn’t possible on most other online courses.
What we like | What we don’t like |
Live courses | Scheduling less flexible |
Q&As, group work, one-on-one mentorship from a social media expert. | Price is relatively high |
Specific modules about different social media platforms |
5. Hubspot Academy-Email Marketing Certification Course: Get Certified in Email Marketing
Intelligent Award: Best for Email
HubSpot Academy’s Email Certification Course is designed to make you an email marketing expert. The course teaches you everything you need to create an email marketing strategy that grows not only your business, but also your career as a whole. In this three-hour training, you learn practical tools and systems for building an email marketing campaign, as well as higher-level skills like building trust and forging a human connection with your audience. By the end of the course, you’ll have a chance to apply what you’ve learned with HubSpot’s free email marketing tool.
- Price: Free
- Time to complete: 3 hours, 18 minutes
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: No
Who should take this course? Anyone looking for a relatively short, free email marketing training would benefit from taking this course, especially if you intend to use HubSpot’s email services.
What we like | What we don’t like |
Flexible scheduling | Does not include verified certificate of completion |
Beginner-friendly | |
Free |
6. Google Digital Garage-Fundamentals of Digital Marketing
Intelligent Award: Best for Beginners
Google’s Fundamentals of Digital Marketing course is a bundle of 26 modules created by Google trainers, geared specifically toward digital marketing beginners. While many other courses in this guide are best suited to digital marketers with some prior training and experience, Google’s course walks you through the fundamentals of digital marketing in an accessible, beginner-friendly way. The course design and platform are streamlined and user-friendly, and the range of topics covered includes everything from analytics and data insights, to e-commerce, to social media. This is truly a perfect comprehensive course for beginners. After completing the 26-module course, you take a final exam consisting of 40 questions. Once you pass, you receive a shareable certificate to showcase on your CV and LinkedIn profile.
- Price: Free
- Time to complete: 40 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes, if you pass the final exam
Who should take this course? This course is perfect for anyone getting started with digital marketing. It’s free, comprehensive, user-friendly, accessible, and well-respected by industry professionals.
What we like | What we don’t like |
Flexible scheduling | Requires more time than other courses |
Free | |
Comprehensive and beginner-friendly |
7. Coursera-Digital Marketing Specialization
Intelligent Award: Best for Both Digital and Analog
Coursera’s Digital Marketing Specialization is a bundle of seven courses that provide an overview of the latest digital marketing skills, taught by industry experts. This is the only course included in this guide that features modules on both digital and analog marketing, so it’s good for students who want the flexibility to work inside and outside of the digital space. Course topics include marketing in a digital world, digital marketing analytics in theory, digital marketing analytics in practice, digital media and marketing principles, digital media and marketing strategies, marketing in an analog world, and finally a digital marketing capstone project where students put all of their new skills into practice. This specialization is part of the 100% online iMBA from the University of Illinois at Urbana-Champaign; if you are admitted to the iMBA program, you can get credit for taking this specialization.
- Price: 7-day full access free trial; free to audit; $79 per month for verified track
- Time to complete: 8 months (5 hours per week)
- Prerequisites required: No
- Flexible schedule: No
- Includes verified certificate of participation: Yes, if you upgrade to the verified track
Who should take this course? Students who want the agility to market in both digital and analog spaces would benefit from this specialization. The specialization is also a good fit for students thinking about applying to the UIUC iMBA program, or for students who want the option to audit for free.
What we like | What we don’t like |
Diverse modules | Full access requires a paid upgrade |
Option to audit for free, or apply course credits to iMBA | High time commitment to complete specialization |
Flexible, self-paced schedule |
8. Simplilearn-Digital Marketing Certification Training
Intelligent Award: Best Advanced Course
Simplilearn’s Digital Marketing Certification Training is an in-depth training program that culminates in Master’s certificates in all the sub-courses included in the program. This is a program that teaches advanced knowledge in SEO, content marketing, PPC, digital analytics, social media (with Facebook Blueprint Voucher), mobile marketing, and digital strategy. Unlike many other online courses, this one is built around live, interactive classes, which means it is potentially more engaging and personalized, but also potentially more difficult to fit into your schedule. In addition to the core certification courses, students can also choose to take electives in more specialized advanced areas.
- Price: $1499
- Time to complete: 1 year
- Prerequisites required: No
- Flexible schedule: No; courses are taught live on weekends
- Includes verified certificate of participation: Yes
Who should take this course? Serious digital marketers looking to gain advanced knowledge through live, interactive classes would be a great fit for this course. You need to be able to participate in live classes on the weekends for approximately three hours at a time.
What we like | What we don’t like |
Oriented around specialized, advanced knowledge | Less flexible scheduling |
Live, interactive classes | |
Advanced certifications |
9. Udemy-Digital Marketing Course
Intelligent Award: Best for Platform-Specific Modules
Udemy’s Digital Marketing Course is a comprehensive bundle of 12 courses. Compared to other courses included in this guide, this one does a great job of breaking the program down into platform-specific modules. There are separate mini-courses on Facebook ads and Instagram, LinkedIn, Pinterest, app, Quora, Twitter, and Youtube marketing. You also learn to make a website and navigate Google Ads. Each mini-course is broken down into bite-sized lectures under five minutes long, so the material is easily digestible and accessible. The whole course features 22.5 hours of on-demand video, but the instructors recommend watching at 2x speed if you’re eager to complete the course in half the time. The material is self-paced and broken into sub-sections, so it’s easy to go at your pace and hop around to the mini-classes most interesting to you.
- Price: $129.99, or possibility of big discount
- Time to complete: 22.5 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Who should take this course? Students who want to learn digital marketing strategies very specific to certain platforms and niches should take this course.
What we like | What we don’t like |
Flexible scheduling | Focuses more on platform-specific strategies than on building a solid foundation in digital marketing |
Great for niche tips and strategies | |
Access to all 12 courses in the bundle |
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