Are you considering starting a blog? Are you interested in creating a professional blog and wondering about its potential profitability? Or perhaps you’re curious about how much money Nigerian bloggers, especially the popular ones, earn from their blogs.
Take the time to read this entire article. I will reveal various ways or techniques that Nigerian bloggers use to earn money. Before I dive in, it’s important for you to understand that creating a professional blog is not easy. I speak from experience, so I won’t hold anything back. It’s not as simple as many people believe.
It can be challenging to decide on the niche for your blog, determine its profitability, generate post ideas, write your first post, and more. However, many Nigerian bloggers make it appear effortless when they talk about their blogs and the income they generate from them.
Most of them are probably exaggerating to impress you and persuade you to make a decision when you may not be fully prepared to put in the necessary hard work. In case you’re unaware, blogging is a lifelong endeavor that constantly evolves. It requires dedication, patience, and consistency before you can start earning a regular income from it.
Another common claim I hear from bloggers trying to impress aspiring bloggers is that certain niches are more profitable. This is untrue. In fact, this misconception has caused many potential bloggers to give up when they realize that the niche they were compelled to choose is not lucrative or when they experience writer’s block due to the unfamiliar niche. So, my advice is not to let anyone confuse you.
Select any niche that appeals to you, or even opt for a multi-niche blog. I know bloggers who have successful education blogs and others who run tech blogs that generate substantial income. Just conduct thorough research, choose what works for you, evolve, grow your blog’s traffic, and start making money.
In case you’re unfamiliar with the term, “traffic” refers to the number of people who visit your blog within a specific period. This can be daily, weekly, monthly, or even yearly. The amount Nigerian bloggers earn from their blogs depends on their blog traffic and the average time visitors spend on their blogs.
As Nigerian bloggers, there are various legitimate methods that both popular and less-known bloggers employ to monetize their blogs. Familiarize yourself with these methods so that when you start your own blog or achieve a substantial blog traffic, you too can know how to make money blogging in nigeria.
- 1 How to Make Money Blogging in Nigeria
- 2 Conclusion
How to Make Money Blogging in Nigeria
Here are the top ways bloggers make money in Nigeria from their blogs today and how you can.
1. Google Adsense
Google Adsense is a program operated by Google that allows website publishers to earn money by displaying automatic ads. This is a primary method used by Nigerian bloggers to generate passive income from their blogs. However, qualifying for the Google Adsense program requires a significant amount of traffic on your blog.
The amount of traffic you receive depends on various factors. Many bloggers attempt to explain the specific terms and conditions for qualifying in the Google Adsense program. However, new bloggers often discover that even after meeting the known requirements, they still don’t qualify. This is because Google considers other factors that bloggers often overlook.
Nevertheless, if your application is declined, you can reapply multiple times. Google Adsense only pays you when you reach the payment threshold of $100. This means that if you meet the payment threshold before the 20th to 24th of each month, you will receive a transfer to your naira or domiciliary account.
If you don’t reach the payment threshold by the specified date, your balance will be carried over to the next month or the following month until you reach the threshold. As a blogger, there is no limit to how much you can earn from blogging.
In fact, as your traffic increases, you will earn more money. I have witnessed bloggers earning as much as $400 or more solely from Google Adsense. There is one crucial step you should take if you genuinely want to earn substantial income from Google Adsense.
Firstly, ensure that your Google Adsense account is connected to your domiciliary account instead of your naira account. This is to avoid receiving lower payments. If you connect your Google Adsense to your naira account, commercial banks will pay you in naira based on the current foreign exchange rate.
2. Sponsored Posts
This is another distinct method through which Nigerian bloggers earn money from their blogs. Sponsored posts, also known as promoted posts, involve paid advertisements in the form of blog posts to promote products and services. All sponsored posts include a call-to-action (CTA) at the end.
The purpose of this CTA is to persuade blog readers to purchase the advertised product or service. As a blogger, you can be paid in dollars or naira for sponsored posts. The amount you receive depends on whether the person or organization is based in Nigeria or abroad.
Bloggers can earn $30 to $150 for a sponsored post. The payment amount is not fixed and depends on various factors, such as the type of blog you have, the amount of traffic visiting your blog during a specific period, and your negotiation skills.
Many Nigerian bloggers receive payment for sponsored posts through PayPal, especially when the person or organization posting on your blog is not in Nigeria. If you’re a new blogger, it may take some time before you start earning money from sponsored posts on your blog.
3. Display Customized Ads
Nigerian bloggers also generate income from their blogs by displaying customized ads. Customized ads are when individuals or organizations pay you to place ads in specific locations on your website, such as the top, bottom, or sidebar.
To display custom ads on your blog, you need a poster or flyer. The price you charge for custom ads depends on the ad’s size, the traffic your blog receives, and the duration for which the ads will be displayed. Using custom ads as a method to earn money as a blogger is more popular than sponsored posts.
4. Selling Products or Services
Do you have products or merchandise that you can sell on your blog? With not only traffic but also loyal readers who are willing to support you, you can sell products and earn money as a blogger in Nigeria. This method is commonly used by fashion bloggers and food bloggers.
To make a significant amount of money from selling products or merchandise on your blog, you need to have loyal readers. Often, it’s not just about the traffic but how well you can convert that traffic into loyal readers. The amount you earn from product sales depends on what you are selling.
5. Affiliate Marketing
If you haven’t heard of affiliate marketing or are unfamiliar with it, it’s simply a marketing arrangement where an online retailer pays a commission to an external website or blog for the traffic or sales generated through referrals.
As a blogger, you can make money through affiliate marketing by registering with different affiliate programs in Nigeria or abroad and promoting their goods or services on your blog by including referral links. When readers click on these links and make a purchase, you receive a commission.
Most affiliate programs have a payment threshold, and you can only withdraw the amount you’ve earned once you reach or surpass it. The most popular affiliate programs for Nigerian bloggers include the Amazon Affiliate Program, Jumia Affiliate Program, and Konga Affiliate Program.
Payment can be made in naira or dollars, depending on the affiliate program and the currency they use for payouts.
6. Sell Digital Products
Selling digital products is a popular method for Nigerian bloggers to earn money online. One common type of digital product that many Nigerian bloggers sell is ebooks. Given that information is highly valued in Nigeria, bloggers are venturing into the ebook business to monetize their knowledge.
The amount you can earn from selling ebooks on your blog depends on the type of ebooks you write, the quality of your blog content, and the loyalty of your readers. Relationship bloggers and business bloggers often sell ebooks since they possess valuable information that people seek. For more detailed information, you can read how to make money selling digital products in Nigeria.
7. Offer Online Courses
While relatively rare, some Nigerian bloggers generate income by offering courses to their readers. Many of these blogs are more than just blogs; they function as websites. Prominent digital marketing agencies in Nigeria are examples of bloggers who make money by offering courses. They attract readers through blog posts from search engine results and gradually introduce courses to monetize their platforms.
However, establishing a professional brand for your blog or website is crucial in order to offer courses to your readers.
8. Offer Consulting or Advice
Another way to make money as a blogger in Nigeria is by providing consulting services or professional advice. If your blog focuses on sharing expert ideas or offering solutions to uncommon problems, you can earn money by providing advice to your readers.
This advice can be given via email, phone calls, or even video calls. The amount you earn from consulting as a blogger depends on the type of readers your blog attracts and the fees you charge. Consulting is a common revenue stream for business bloggers and relationship bloggers. For further guidance on starting a consulting business in Nigeria, you can read our article on the topic.
9. Request Donations
Some blogs in Nigeria rely solely on donations from their readers as a source of income. These donations can be in the form of money or Bitcoin, which is deposited into an account. The amount you earn from donations depends on various factors, but it primarily relies on the type of readers your blog attracts.
Lastly, Nigerian bloggers generate income by selling backlinks. There are other microblogs that seek backlinks from your blog to increase their visibility and improve their rankings on search engines like Google. You can be paid when these microblogs compensate you for linking to them within your blog posts.
There are additional ways for Nigerian bloggers to earn money. This includes opportunities like brand partnerships and more. While you can make a decent monthly income (thousands of Naira) from blogging, making millions requires dedicated effort and unwavering perseverance.
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